Monday, January 27, 2020

Renault and Nissan Change Management

Renault and Nissan Change Management Renault and Nissan were merged on 27 March 1999; The Renault-Nissan Alliance is the first of its kind involving Japanese and a French company. Renault was identified for modern design and Nissan for the excellence of its engineering. The two companies had just decided to a most important strategic alliance in which Renault would take for granted $5.4 billion of Nissans Debt in return for a 36.6% equity sthare in the Japanese company. Before the alliance it was concluded that the combined company would be the worlds largest carmaker. Many changes implemented in the company which are described in this assignment. In short they focused on vintages, increased the packages of the employees according to their performances. The leaders were explained their responsibilities and the top performers were given tricky work. The customers only want the performance of the employees and good quality of products. Now the status of Renault-Nissan alliance is that it is a 3rd largest company in the global market. Cross functional teamwork has been central to the Nissan turnaround. Cross functional team refers to group of people with different functional specialties or skills, responsible for carrying out all phrases of a program or project from start to end. Nissan has very good cross functional team. They work in different areas and they are doing a fan ominous job in an organization. Therefore the result is much better and accurate and as a result Nissan has a very good reputation and opportunity in the global market. Introduction Nissan automobile company founded Yokohama city Japan since 1933. Company production and service network is around 160 countries in all of word. Company worldwide head office is Japan. President of Nissan motor co. ltd is Mr. Carlos Ghosn. Nissan have very good and best engineer and technology team so Nissan is best of diesel engine technology. (Carlos, 2009) Renault is an international motor company based in France. Renault was founded by Louis Renault and his brothers Marcel and Femand in 1899. Company worldwide head office is Boulogne-Billancourt France.. Renault is most popular on stylish and design based model. Renault is known worldwide our look. (Louis, Schweitze, 2007) Renault-Nissan Alliances Nissan and Renault were merged Tokyo on 27 March 1999. Louis Schweitzer, CEO of Nissan Motor Co., both announce today a worldwide partnership contract that would create the fourth largest automaker in the world, while achieve money-making growth for both partners. Renault Nissan has made a modern business model that has formed large value for both companies. Renault is investing us $ 5.4 billion in Nissan by taking a 36.8% equity share in Nissan motor company. (Carlos, 2002) Literature review of Leadership and Change Management Nissan Renault alliances is following transformation leadership change management theory, because Nissan Renault got good effects so that they applied this theory. Transformation leadership theory This theory is all about leadership that make encouraging change in the followers or employers. They take care of every one interests and task in the interests of the group as an entire. Leaders task is consciousness-raising on a big planning. The leaders basic and primary act is to persuade people to be aware or mindful of what they feel to feel their right requirements so strongly, to classify their values so significantly. This leadership style, the leader enhances the inspiration, ethical and performance of his follower group. This leadership is all about principles and importance, and a purpose that transcends short-term goals and focuses on top order requirements. Transformational leadership can be applied in this case change management situation and context is ideally suitable to the holistic and broad view perspective of a programme based approach to change management and it can be a key element of successful planning for managing change. The companies had started making the combined engine and the whole staffs were transformed. (Stephen, 2008) Change management Change management is a structured approach to transitioning individuals, teams, and organization from a current and a desired future state. Organizational process aimed at empowering employees to accept and embrace changes in their current business environment. In project, change management refers to a project management process where changes to a project are formally introduced and approved. Benefits of change management Change management takes the precious time of your organization most precarious employees. Process of change management is worth the trouble. Change management helps to lower risks add with change, eliminate resource conflicts and repetition, and learn from successes and mistakes of the past. Change management can offer an inside means to achieve the near-universal goals of advanced internal teamwork and external end-user satisfaction. (Geoff, 2007) Kurt Lewin Change Management Model Kurt Lewin model have a three step theory of change generally referred to as unfreeze, change, freeze. It is possible to obtain this stage to fairly difficult levels but I dont consider this is essential to be capable to work with the theory. A group has transformed since the theory was presented in 1947, but the model is very relevant. Any other change models are based on this model. This model is dividing three stages. Unfreezing Unfreezing step/ period is possibly single of the more significant stage to know in the humanity of change we live in at present. This step is about reaching ready to change. It involves reaching to a point of considerate that change is essential, and needed. This starting/initial stage is about prepare others, before the transform Deadline comes various type of reward or punishment connected to the work. If theres no time limit, then change is lower than the required to change. Theres a lot of minor inspiration to make a transform and get on with it. Unfreezing and reaching enthused for the change is all about consider up the profit and loss and deciding if the profit outnumber the losses before you take any action. Force Field examination is a modern way of saying that there are a lot of dissimilar factors (forces) for and next to making change that we require to be conscious of (analysis). The factors of change be more important than the factors aganist change we will create change Unfreezing step involve moving ourselves, or a department, or In business need to motivation for change analysis Kurt Lewin Force Field is a helpful way to understand this procedure. Change or transition Kurt Lewin was conscious that change is not an occasion, but quite a procedure. He calls that procedure a change. Change is the internal progress. This middle phase make the changes that are essential. This step is frequently the hardest as people are uncertain or still afraid. transform is not an trouble-free time as people are discover concerning the changes and require to be given time to know and work with them. Support is really significant here and can be in the form of training, coaching, and expect mistake as part of transformation process Freezing This process is while a group of people move to it as refreezing. This step is about establishing immovability once the changes have been completed the changes are usual and become the new standard. Its repeatedly at this point that people express amusement and tell me that almost there is never time for this this step. And it now this thats drained criticism to this model. We should think about this last step as being more flexible. Todays speed of transform this is a sensible criticism. Reinforcing the change and ensure that the required change is acknowledged and continue into the future. And it also relates in Renault Nissan alliances because according to this theory there first step to make plans like: How to change the behaviour of the employee. How to increase their energy level. How they come out their work-stress How they maintain themselves. i.e. called Unfreezing, then it take action steps for getting success in the plan i.e. called Changing, then the results come whatever changes have been done in behaviour of the employee and their energy level i.e. called Refreezing. So in this way we can say that this theory has also applied in this change management in Sony Pictures. (kottler, 2009) Consequences of change In 1999, Nissan was in need of Renaults cash to reduce its debt and Renault wants North America market share which was essential for Renault to expand in its global market. Nissan had more financial lose so he want more cash because he wanted to come out of debt. Success of this alliances depended on turning a Nissan got benefit more again. Nissan earn more than any other company in comparison. Nissan have debt problem in 1999 11.2 billion $ so this reason Nissan was agreed to the alliance. Nissan needs investments by any company in its aging product line. Nissan had $4 billion and above invested in different companies. But Nissan had a more and more financial lose Renault paid all off Nissans debt. in return process Nissan give Renault 36.6% equity share in our company. Hence nearly 15000 employees had to leave their jobs because of utilization. (Carlos, 2002) Change agent and Resistance Change agent Change agent human ability or company body of things to gating a higher degree of outcome. Beginning with the end in mind, the goal of a change agent is really to make changes. Result of change agent work is to enable people to do more, or search a new and good perspective on life. Carlos Ghosn was change agent Nissan Renault alliances; he was playing our role very wall. This processes in which he acted as. Carlos Ghosn organized nine cross functional team for tacking Nissan problems. Teams were the key to his success in revitalizing Nissan. Ghosn explained to employees at all levels of the company that they themselves possessed solutions to Nissans problems. According to Ghosn, it was neither top-down nor bottom-up. It was the way of both top-down and He was the one who was before all the changes taking place in the organization. (Carlos, 2002) Change resistance There should act more transparent and groups when last change attempted for their progress. Key words here are perceived and threat. The threat require not be actual or big for resistance to happen. In its common warning it refers to change within company, while it also is found in another place in other forms. Resistance is the equal of objections in sales and divergence in common negotiations. Resistance can receive many forms, include actively or passively, open or hidden, individual or structured, aggressive. Renault is French Automobile co. and Nissan is japans co. Both of company environment and culture is very different so employees had culture environment problems in starting of analyse. Because employees were not adapting a proper way new environmental culture they were also facing leadership change problems; they were not accepted in proper way new leadership starting of alliances. (NAKAE, 2002) Changes during Merger Principle and structure of Renault Nissan Alliance March 27, 1999, the Renault-Nissan Signed Alliance is a new partnership of two global companies joint for performance and linked by cross-shareholdings. It is based on two founding principle. All potential synergies developed by together the strengths of Renault Nissan through a approach to make Win-Win results Every company freedom and respecting their own corporate and brand identities Alliance develops and applies a planning of gainful growth and set itself the following objectives Customers recognized as being among the top three automotive groups in the class and value of its products and services in every region. Make a total operating profit among the top three automotive groups in the world, by maintaining a high operating profit margin and pursuing growth. (Carlos, 1999) Structure of Alliance Renault holds 44.3% equity share in Nissan, Nissan owns 15% of equity shares Renault. Both organizations have a straight attention in the results of our partner. Renault-Nissan has common strategic management structure of the Renault-Nissan group was founded on March 28, 2002. Incorporated under Dutch law, Renault-Nissan is similar own by Renault and Nissan. Registered office of Renault Nissan Alliance is situated Paris and Tokyo alliance board meets regularly. (Carlos, 2002) http://www.nissan-global.com/EN/COMPANY/PROFILE/ALLIANCE/RENAULT03/IMAGES/idx_ill_flow01.gif Picture.- Structure of alliance (Carlos, 2002) Cross-cultural management Renault-Nissan Alliance makes a great experience in multi-cultural management at all stages. Renault Nissan employs work together every year management make 30 team. Team member is both of company employers they are selected different region. Contribute our knowledge and generate new things. They are help in companys growth. Thousands of people work together and share our idea that is very great and best cross cultural management (Carlos, 2002) Effects After change Alliances Combined Sales After alliances Nissan Renault share our market Nissan is share our North American market and Renault is share our European market. Both have very great market opportunity. 1999 combined vehicles sales 4,882,235. Combined vehicles sales are improved year by year in 2007 and 2008 sales around 6,160,046 and 6,090,304. Nissan Group sales are 3,708,074 units Renault Group sales are 2,382,230 units. Renault-Nissan Alliance global market share 9.4% (Carlos, 2008) Research and development Both are companies sharing our technology in common platforms. They are using common parts and tools to developing technology and new entrepreneur. This alliance makes very good economic scale and reduces production cost (Carlos, 2009) Exchanges of power trains and common power trains To capitalize on the power train of Renault Nissan developed common diesel engines technology and gear box, including a six-speed manual gear box and a new 6 cylinder diesel engine. Both of company exchanges engines or gearboxes for example, the Nissan 2.5 litre gasoline engine for Renault Logan and Renault 1.8-liter diesel engine for Nissan. (Carlos, 2009) Explanation of the portfolio of advanced technology Renault Nissan is sporting on arranging field of research and modern technology. Renault and Nissan used common technology arrangement depend on four usual pillars: Safety, Environment-CO2, Life-on-Board and Dynamic Performance. (Carlos, 2009) MANUFACTURING Renault plant use standard technology for production Nissan use Renault plant for production from implemented. It improves 15% of Renaults production. They are developed common procedure plant by using the best affect for corporation. Alliance incorporated developed System (AIMS), which will originally be used at green field sites in India) and Morocco. (Carlos, 2009) Cross production Inside the Alliance, every company has the chance to use the manufacturing capacity of its partner. Today, Renaults plants manufacture Nissan vehicles in Korea and Brazil, while Nissan assembles Renault vehicles in South Africa, Mexico and Spain. Nissan Renault uses our partner plant for production. (Carlos, 2009) Conclusion Both of company people with different functional specialties or multidisciplinary skills, responsible for carrying out all phrases of a program or project from start to finish. Nissan have very good cross functional team. They work in different areas and they are doing a fan ominous job in an organization. Therefore the result is much better and accurate and as a result Nissan has a very good reputation and opportunity in the global market company can be transformed without destroying its identities; you should respect the dignities of the employees in the company.

Sunday, January 19, 2020

Digging Seamus Heaney was born on April 13, 1939, on a farm in Essay ex

Digging Seamus Heaney was born on April 13, 1939, on a farm in Castledawson, County Derry, Northern Digging Seamus Heaney was born on April 13, 1939, on a farm in Castledawson, County Derry, Northern Ireland, the eldest of eight children. In 1963, he began teaching at St. Joseph's College in Belfast. The first poem I’ll be looking at is ‘digging’ it was written in 1966. The poem consists of 9 stanzas that vary between two lines and five lines in length. There is no pattern to the stanzas, perhaps to reflect the idea that there is no pattern or predictability to our memories. In the poem there is quite a variation in the language e.g. the title is blunt. It is only when we have read the poem carefully that we realise that all three generation are involved in digging: his grandfather dug turf, his father dug up potatoes, Heaney is digging up his memories and his past. There is quite a lot of words ending in ‘ing’. ‘Digging’ ‘Rasping’ and ‘Slicing’ this gives the poem a feel of action like your actually there. It gives the reader the effect of being there seeing it hearing it smelling it almost touching it. It gives the poem a certain flow, the poem doesn’t start and stop it flows from one stanza to another. The poem begins in the present tense as Heaney describes seeing his elderly father straining among the flowerbeds, then goes into the past tense when he remembers his father and grandfather at work. The last two stanzas return to the present, when Heaney realises that his work is to write. The final line, however, is in the future tense, to emphasise Heaney's determination ‘I’ll dig’. He then describes his father and his grandfather as they work, he describes to us their movements and... ...e. It repeats the opening lines: 'Between my finger and my thumb The squat pen rests.' Yet the gun image is replaced by 'I'll dig with it.' His pen becomes a metaphorical spade. This suggests that his pen is his tool, just as the spades were tools for his father and grandfather. It also suggests that Heaney wants to 'go back to his roots’ to dig into his past through his writing. There is a lot of repetition in the poem, the words â€Å"dig’ and â€Å"digging† are used. This shows the importance of digging, for peat and potatoes, it also show how it is part of his families heritage and has been going or generations. A few lines near the beginning of the poem have fairly conventional rhymes: thumb/gun, sound/ground/down; thereafter the poem is unrhymed, though there are repeated sounds such as the echoing ing sounds in 'nicking and slicing neatly, heaving sods'

Saturday, January 11, 2020

Marketing Blockbuster

Blockbuster is an entity in operation of varied websites which are aimed at protecting individuals work from external piracy.   Its administration follows a responsive schedule of administrative activities through which it can provide its service to its customers in the most efficient manner.   Service is organized through the online, where personal information is collected for the processing of such protection to piracy of materials from its users.   In all its activities it exercises high marketing orientations for its services to its current user and even non-user. Strengths: By the nature of its activities, its services are offered for the protection of piracy in people’s production and works.   Firstly, this is an adaptative feature with Blockbuster, where it can even capture many users in respect to the current problem in piracy of copyrighted work and other materials.   Piracy has been voiced as a global problem, which has called for many sanctions, laws and regulations for the protection of individuals work.   There have been many attempts by many governments in order to control the state of piracy among productions.   To Blockbuster, they attempt to formulate a strategy that works to protect piracy in productions have had it get many customers who try to seek refuge in their work against piracy. Either, it has a diversified plane of the customers that it serves in which case, Blockbuster serves varied discipline of materials against piracy.   Through this, it can thus reach many varied character traits and customers work productions Block duster has wide spread website advertisements that captures many customers. Such a method helps to reach many customers. Weaknesses The organizational structure of service to customers consists of a system of broad requirements where it has to collect wide range personal information from its customers.   Such system has been composed of too informal and bureaucratic requirements that only work to outweigh the strengths born to its customers.   Either, the exercise of joining the organization by the customers has also been too expensive in terms costs. This problem has even led to failure by most interested parties to join the system for their services.   The system also addresses on specific requirements for the customers to join it, where some specific requirements to the work under protection is required.   This has worked to outweigh most of the customers to joining the system. Opportunities Due to its varied nature of its operations, Blockbuster has the potential of expanding and even reaching many people.   Its operation is based on voluntary basis where any interested individual can join the organization.   It’s highly non discriminative in terms of geographical, ethnic or even racial grounds.   With this modality, it invites all interested people who can join their service provision. Either, its operations are done online which reduces the effect of distance barrier for people in receiving their services. It can therefore attract many people through more online administration.   Due to the expanding nature of protection to materials in the globe, Blockbuster have a broad arena of expanded horizons in giving services to its customers who are highly in an attempted to seek protection of their work against piracy. (McConnell, 2004) Threats Its high administrative requirements for personal material which is too inefficient to the people may bring a high competition issues by its competitors which may finally lead to them being outweighed.   Either, the general administration policies seek to reduce the interest of its customers from joining the organization in the complaint of bureaucratic requirements for customer’s service.   Either, selectivity to material under protection results to a reduced interest by making people in joining it to complain of their inability to meet the requirements for their admission. Marketing strategies Blockbuster marketing consists of varied modalities that are aimed at improving its marketing system.   A coordinated marketing strategies approach enables it to prevail in the market, which is full of other competitors. Perhaps the most evident marketing strategy attribute with Blockbuster is its decentralized positioning.   Unlike other firms which work only within a limited radius of customers’ service, Blockbuster uses online system to reach its customers.   This is a strategy that seeks to lower distance inefficiencies for services to customers. For Blockbuster, perhaps its biggest success comes from the nature of tits activities branding.   It is known to be a service provider in relation to provision of protection on piracy to peoples work.   With its services brand category, the organization attracts many customers who seek such services.   Either, piracy evident in a broad range of production works helps the organization to reach many customers. In order to capture the interest of many customers, Blockbuster has used an attractive package in pricing its services.   Its price is relatively low and varies substantially to the work under piracy protection.   Generally, Blockbuster has used a low price cost for its services which even makes it to compete with its competitors in the market.   Due to its high turnover, it has even increased in expansion over the past two years. Blockbuster offers a broad range of piracy protection services to its customers.   Such works are copyrighted material, electronic digital work and different patent righted works. The nature of its services is both on small and large scale service provisions which ensure that, it serves all the possible customers in the market. Such service is strictly devised to be online to secure different market efficiencies and economies.   This is perhaps a good market strategy that helps it to reach its customers easily. Perhaps the greatest marketing strategy that is evident with Blockbuster is its dynamic placement of it operational centers.   It consists of online provision of piracy protection service to its customers. Such method of service provision is non-discriminatory to the distances and thus customers can be served from varied places.   This decentralized marketing system helps it capture more customers. (Smith, 1997, p.112) It uses various promotion strategies to expand its catchments area; firstly, it has developed a broad internet advertisement that seeks to reach many people at different places.   Internet advertising is indiscriminative to place and other advertising inefficiencies.   Such methods help to capture many customers at cheap cash. Above internet advertising, Blockbuster has administered a personal selling strategy where it has employed its agents who personally visit customers at different point. Such agency system helps even to improve on the firms’ popularity to those who may not be aware.   Above general sales, the agents help to sale on the business stakeholder ship of the firm. The organization has engaged in diverse various promotions on its products.   It has offered cost advantages to huge customers who are offered with price reductions and other after sale services.   Other cost efficient allowances are given to new members.   Other promotions services are free offers on purchase of some service in regard to service offered or even time frame aspect. (Smith, 1997, p.59) Above all, the promotion behaviour has high sense of public relations to its customers.   Its administrative layout is designed to provide the highest customer relations that ensure developed interest by the customers to the firm’s services.   The frame of administrative structure focuses on ensuring the high customers satisfaction above efficiency and low cost of service. Reference Smith, G. (1997) The Oxford History of World Cinema. Oxford: Oxford University Press McConnell, A (2004) Making Wal-Mart Pretty: Trademarks and Aesthetic Restrictions on Big  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Box Retailers.   Duke Law Journal, vol. 53         

Friday, January 3, 2020

The Importance of Self-Concept and Self-Esteem - 1252 Words

Introduction The concept of self has been addressed by many psychology theorists. Self-concept and self-esteem are considered to be the feelings and constructs that people experience in relation to themselves. The idea that self-concept and self-esteem are closely linked to peoples abilities to deal with changes and issues in their lives and to provide some measure of control over what happens to them is documented widely in the literature (Bandura, 1977; Brown, 1993, 1998; Brown Dutton, 1995; Brown and Marshal, 2001; Donnellan, et al., 2005; Watson Clark, 1984; Watson Tellegan, 1985). Self-image and self-perception are basically equivalents to self-concept (Mann, 2004). Self-esteem is regarded as equivalent to self-regard, self-estimation and self-worth. Self-esteem is the evaluative and affective dimension of the self-concept (Mann, 2004). The self is both the knower and the one who is known. Concepts we hold about ourselves may be core to knowing the self, as self-awareness is a continual, fluctuating state. Barring, for this purpose, consideration of the physical self, the aspects that make up the self are cognitive, affective, and executive. The cognitive self consists of our self-knowledge all that we know or believe that we know about ourselves. The affective self is the felt or emotional self, while the executive self is the active or behavioral self (Brown, 1998). Self-esteem and emotion. Self-esteem has been associated with a wide array of positive andShow MoreRelatedThe Importance Of Self Esteem1630 Words   |  7 PagesMills BU 110 25 October 2016 The Importance of Self-Esteem It is often said that if an individual wishes to succeed in life they must have confidence. That in order to handle difficult situations it is confidence that will see them through. But what if that’s wrong? 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